Activision Publishing, Inc. is an American video game publisher. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 video console system published from July 1980 for the US market and from August 1981 for the international market (UK). Activision is now one of the largest third party video game publishers in the world and was also the top publisher for 2007 in the United States. On January 18, 2008, Activision announced they were the top US publisher in 2007, according to the NPD Group. The publisher was associated with the James Bond franchise during the period 2006 - 2013.
Shortly after Electronic Arts abandoned the license, in May 2006, Activision acquired non-exclusive rights from MGM Interactive to develop and publish James Bond games, which were to become exclusive in 2007. Activision's first game was a tie-in to Quantum of Solace. 007: Quantum of Solace, which also included elements from Casino Royale, was released on 31 October 2008. it was released on PS3, PS2, Xbox 360, PC, Wii and DS. The game received mixed reviews, with the PS2 version receiving the best reviews.
At E3 2010, Nintendo officially revealed GoldenEye 007, a Wii-exclusive remake of the critically acclaimed 1997 game. Developed by Eurocom, using their Dead Space: Extraction game engine, the game updated the story of the movie, with a script by Bruce Feirstein and the current Bond actor Daniel Craig as 007., it received positive reviews. A month later, a leaked media release suggested that Activision had hired Bizarre Creations to work on 007: Blood Stone, an original Bond experience written by Bruce Feirstein. Both games were released on November 2010. 'Blood Stone' was released for PC, PS3, Xbox 360 and DS, with mixed-to-positive reviews. In December 2010, a video (later backed up by Activision) and some screenshots from a new Bond game were leaked, identified as developed by Raven Software. This new game was thought to be set for release in 2011, but Activision never commented on any connection or status of that apparent title. In 2011 Activision ported the new GoldenEye 007 to PlayStation 3 and Xbox 360 consoles. Entitled GoldenEye 007: Reloaded, it presents an HD remastering of the original Nintendo Wii shooter from the previous year.
On 19 April 2012, Activision announced plans for a new game titled "007 Legends" to coincide with the fiftieth anniversary of the James Bond film franchise. The game has been described as a "greatest hits compilation", retelling six film narratives with an overarching storyline to connect them together. Activision announced that the gameplay mechanics would return to the first-person shooter after 007: Blood Stone experimented with the third-person perspective suggesting that this had been the case due to the mixed reviews the game in question had received. On 21 May 2012, Activision released the first trailer for 007: Legends. Thereafter, the missions are revealed to be based upon Goldfinger, On Her Majesty's Secret Service, Licence to Kill, Die Another Day and Moonraker. On 9 November 2012, Activision added the last mission to the game, released as a downloadable content, which was definitely based on Skyfall. The game received negative reviews from several reviewers. Eurocom has since closed down.
On 20 February 2013, Activision confirmed that in 2013 it would be backing away from licensed games in a statement though not confirmed, The 007 game license may have been revoked - the statement reads "Like any successful business, Activision Publishing consistently works to align its costs with its revenues—this is an ongoing process. In 2013, we expect to release fewer games based on license properties and as a result are realigning our structure to better reflect the market opportunities and our slate. Approximately, 30 full-time employees have been impacted globally, which represents approximately one half of one percent of Activision Blizzard's employee population. We are offering those employees who are impacted outplacement counseling services."
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