Chula is a fictional student in the training school of wealthy industrialist, Hai Fat. A minor antagonist portrayed by actor and martial artist, Chan Yiu Lam, the character first appeared in the 1974 James Bond film, The Man with the Golden Gun. He was subsequently adapted for the 1983-87 tabletop role-playing game, James Bond 007: Role-Playing In Her Majesty's Secret Service.
When James Bond gets sent the Kung Fu school of Hai Fat, he finds out the hard way that Chula is one of the best students, if not the best student. After watching a swordfight, Bond is instructed to take centre stage.
After 007 defeats Hassman, the master of the school chooses Chula to fight him next. Chula rises from his seat, next to the master's chair, to the sound of the other pupils, especially the white belts, chanting his name. He and Bond bow to one another, as is traditional in most martial arts, to show respect between opponents. However, after observing that this is how Bond felled Hassman, Chula does not take his eyes off Bond during the bow.
After fighting Bond for a few minutes, it seems apparent that Bond is going to lose the battle. To counter, Bond knocks Chula down and jumps out a window before begins his escape. At once, the students of the school try to capture him, only to fall victim to Hip's nieces. Chula and other senior students, however, avoid this confrontation.
Hip and his nieces drive off, so Bond makes an escape in a boat on the nearby river. Chula and other students follow him, but Bond buys some time by threatening them with the motorised pole on the boat.
After Bond races off, Chula and his crew commandeer another boat and pursue him on the river. Following a lengthy pursuit of the spy on the river, Bond races his boat over that of his pursuers, breaking the pursuers' boat and causing it to sink.
Although their boat is sunk, Chula and his crew all survive; however, their martial arts robes are ruined by the river's water. Their foul luck is observed by none other than J.W. Pepper, who ridicules their supposed dress.